India Observers

  Coca-Cola and PepsiCo have introduced new ₹10 packs of no-sugar and light beverages in India, aiming to capture the growing demand for affordable and healthier soft drink options. This move is seen as a strategic response to the rising competition from Reliance-backed Campa Cola, which has been aggressively expanding its market presence. Both global beverage giants are leveraging their strong distribution networks to push these budget-friendly, low-calorie alternatives, targeting cost-conscious and health-aware consumers. The introduction of smaller packs also makes these drinks more accessible in rural and semi-urban areas. With the Indian soft drink market heating up, this price war and shift towards health-conscious options could redefine the industry, making sugar-free and light beverages more mainstream.

  SLMG Beverages, Coca-Cola’s largest bottler in India, has announced a massive expansion plan worth over $1 billion (Rs 8,700 crore) in Uttar Pradesh and Bihar . This strategic investment aims to bolster production capacity, enhance infrastructure, and meet the growing demand for Coca-Cola products in the region. The expansion will include the construction of new bottling plants, installation of advanced manufacturing technologies, and the creation of thousands of direct and indirect jobs. The new facilities are expected to significantly increase the availability of Coca-Cola products while strengthening the company's supply chain network in northern India. SLMG Beverages’ investment reflects the growing consumer demand for beverages in India and Coca-Cola’s commitment to deepening its market presence in one of the fastest-growing markets globally. The project is expected to be completed in phases over the next few years, positioning SLMG as a key player in Coca-Cola’s growth ...

Mukesh Ambani revealed intentions to resurrect a legendary soda brand from the 1970s that previously competed with Coca-Cola and Pepsi. The announcement sparked a surge of excitement on social media among the millions of Indians who did grow up drinking the beverage. Ambani’s Reliance Group said this week that Campa Cola would return to India’s multibillion-dollar non-alcoholic beverage market this summer in three flavors: cola, lemon, and orange. When Coca-Cola, a more well-known American rival, was unavailable in the South Asian nation, this brand stepped in to fill the hole. Middle-aged Indians who grew up drinking this product have been enthralled by the news of its reappearance. According to Bombay native Shailesh Desai, 60, drinking Campa Cola “would drown the apprehension” when he had to inform his father about a poor mark on his report card and give him more confidence when he wanted to ask a lady out. On Twitter, Sukant Khurana stated that he remembered bugging his grandfather...