India Observers

Mukesh Ambani revealed intentions to resurrect a legendary soda brand from the 1970s that previously competed with Coca-Cola and Pepsi. The announcement sparked a surge of excitement on social media among the millions of Indians who did grow up drinking the beverage. Ambani’s Reliance Group said this week that Campa Cola would return to India’s multibillion-dollar non-alcoholic beverage market this summer in three flavors: cola, lemon, and orange. When Coca-Cola, a more well-known American rival, was unavailable in the South Asian nation, this brand stepped in to fill the hole. Middle-aged Indians who grew up drinking this product have been enthralled by the news of its reappearance. According to Bombay native Shailesh Desai, 60, drinking Campa Cola “would drown the apprehension” when he had to inform his father about a poor mark on his report card and give him more confidence when he wanted to ask a lady out. On Twitter, Sukant Khurana stated that he remembered bugging his grandfather...