Smart TV Market Sees a Dip in India, but Larger Screens Buck the Trend
In the dynamic landscape of consumer preferences, the Indian Smart TV market experienced a 5% decline in the first half of 2023. This shift can be attributed to the escalating prices of Smart TVs , prompting consumers to reconsider their spending choices. Surprisingly, amidst the overall downturn, there was an 18% surge in demand for larger Smart TVs, particularly those with screens sized 43 inches and 55 inches, indicating a penchant for immersive living room experiences. Online streaming platforms like Netflix and Amazon Prime have played a pivotal role in shaping these trends, with almost 40% of Smart TVs being sold through online channels. Technological preferences lean towards Dolby Audio for enhanced sound quality, and QLED TVs are gaining traction, particularly in the mid-price range of 30,000 to 50,000 Indian Rupees. Xiaomi leads the market with a 10% share, followed by Samsung and OnePlus, while newer players like Acer and Sansui are emerging as formida...