National Cinema Day - A Revival of Theatrical Cinema in the OTT Era
National Cinema Day, celebrated on September 20, has emerged as a much-needed revolution for India’s cinematic culture. Introduced in 2022 by the Multiplex Association of India (MAI), it represents a collective attempt to revive the magic of movie theatres, especially at a time when OTT platforms have taken over the entertainment space. With a mere ticket price of ₹99, the initiative is more than just an offer; it’s an invitation to cinephiles and casual viewers alike to reconnect with the immersive experience of cinema halls. In an era dominated by streaming services, where content is just a click away, this event reminds us that watching a movie on the big screen is not just about the story, but about the shared experience, the grand visuals, and the communal joy of cinema. National Cinema Day provides an equalizing platform for everyone to enjoy the latest releases and re-releases at an affordable price. This affordable price point of ₹99 is particularly refreshing in today’s c...