Twitter to Pay Verified Content Creators for Advertisements in Landmark Move
Twitter’s new CEO is determined to make history as the company announces plans to pay verified content creators for advertisements. Elon Musk, the owner of Twitter, revealed that the platform will soon compensate these creators for ads in their replies. This move aims to promote subscriptions, retain advertisers, and strengthen Twitter’s relationship with brands. The initial budget allocated for this initiative is set at $5 million, signaling a significant step for the platform as it introduces a monetization strategy tailored to influential users. Linda Yaccarino, an advertising veteran, recently assumed the role of Twitter’s CEO, taking charge of rebuilding relationships with advertisers and restoring confidence in the platform following Musk’s acquisition. To address concerns raised by advertisers about ad placement after recent layoffs, Musk intends to implement more relevant and timely advertisements. By paying verified content creators for ads in their replies, Twitter recog...