Twitter to Pay Verified Content Creators for Advertisements in Landmark Move

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Also read :Pay for Tweets? Elon Musk Mulls Subscription Fees for X (Twitter) Users

Twitter’s new CEO is determined to make history as the company announces plans to pay verified content creators for advertisements. Elon Musk, the owner of Twitter, revealed that the platform will soon compensate these creators for ads in their replies. This move aims to promote subscriptions, retain advertisers, and strengthen Twitter’s relationship with brands. The initial budget allocated for this initiative is set at $5 million, signaling a significant step for the platform as it introduces a monetization strategy tailored to influential users.

Also read :Instagram Chief Emphasizes Threads App's Non-Political Approach to Conversations
Also read :Alternative to Twitter: Meta's Threads App Ready for Launch on July 6

Linda Yaccarino, an advertising veteran, recently assumed the role of Twitter’s CEO, taking charge of rebuilding relationships with advertisers and restoring confidence in the platform following Musk’s acquisition. To address concerns raised by advertisers about ad placement after recent layoffs, Musk intends to implement more relevant and timely advertisements. By paying verified content creators for ads in their replies, Twitter recognizes the value these creators bring to its ecosystem. This move is expected to incentivize high-quality content creation and foster a mutually beneficial relationship among creators, advertisers, and the platform itself.

Also read :Elon Musk Expresses Admiration for Indian Prime Minister Modi During US Visit

Elon Musk previously highlighted the revenue potential of Twitter by monetizing users’ attention. In March, he stated that the platform currently earns approximately 5 to 6 cents per hour of user attention, a figure that could increase to 15 cents or more with the implementation of targeted and timely advertisements. This focus on monetizing user attention aligns with Twitter’s aim to maximize its revenue streams while providing a more engaging experience for users.

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