Cryptocurrency Platform CoinSwitch Launches A New Brand PeepalCo

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Cryptocurrency platform CoinSwitch has announced the launch of a new brand called PeepalCo. PeepalCo will house CoinSwitch, the retail app for buying and selling cryptocurrencies.



The new brand will also manage CoinSwitch PRO, the advanced trading platform. In addition, PeepalCo plans to expand into wealth management and cater to high-net-worth individuals (HNIs). 


The restructuring will allow each business segment to operate independently and innovate while adhering to compliance and regulatory standards. 

The founders of CoinSwitch, Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, will guide the initiatives of PeepalCo and each business segment will have its own professional management team.


The goal of the restructuring is to unlock the full potential of the organization and allocate resources more effectively. PeepalCo aims to democratize wealth creation in India by providing accessible investment opportunities.


Under the new structure, CoinSwitch will be led by Balaji Srihari as the Business Head. CoinSwitch has received funding from various investors including Andreessen Horowitz, Tiger Global, and Coinbase Ventures.


The launch of PeepalCo and the restructuring of CoinSwitch aim to expand the company's offerings and provide a comprehensive wealth-tech platform for cryptocurrency trading as well as wealth management.

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