The Souled Store Raises ₹135 Crore Funding Led By Xponentia Capital

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The Souled Store Raises ₹135 Crore Funding Led By Xponentia Capital

The Souled Store, a popular Indian e-commerce platform that specializes in pop culture-themed merchandise, has raised ₹135 crore in a funding round led by Xponentia Capital. The funding round also saw participation from existing investors, including RP-SG Ventures and Unilever Ventures.

The Souled Store was founded in 2013 and has grown rapidly in recent years, becoming a go-to destination for fans of movies, TV shows, music, and sports who are looking for unique and high-quality merchandise. The platform offers a wide range of products, including t-shirts, hoodies, mobile covers, backpacks, and more, all featuring designs inspired by pop culture icons and trends.

The new funding will be used to fuel the company's growth and expansion plans, including the launch of new product categories, expansion into new markets, and investments in marketing and technology. The company is also planning to open physical retail stores across India, allowing fans to experience their products in person and creating a stronger connection between the brand and its customers.

The Souled Store's success is a testament to the growing demand for pop culture-themed merchandise in India, as well as the company's commitment to providing high-quality products and exceptional customer service. With the new funding, the company is poised for even greater success and is well-positioned to become a major player in the e-commerce space in India and beyond.

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