Apple's Vision Pro Headset: Success or Failure, Executives Stay on the Sidelines

 Apple’s Vision Pro headset has garnered rave reviews from users, with many considering it a remarkable engineering feat. However, the absence of any pictures showing Apple employees or individuals outside of Apple’s marketing materials wearing the headset raises some concerns. It is undeniably dystopian to imagine wearing such a large headset all day while experiencing the world around you. This observation has been highlighted by tech columnist Mark Gurman, who noted that even Apple CEO Tim Cook and other executives have not been seen wearing the headset publicly, despite its potential to redefine computing.

In contrast, Apple’s senior management often showcases confidence in new products like iPhones and Apple Watches by holding or donning them during unveilings. The lack of similar displays with the Vision Pro headset is a deliberate decision on Apple’s part, as the bulky design and dystopian aesthetic may not align with their desired image. Mark Zuckerberg, CEO of Meta, also pointed out that Apple’s advertising for the Vision Pro predominantly features stationary individuals, which further adds to the intrigue surrounding its usage.

While Apple has released the Vision Pro headset to consumers and has plans to develop two more headsets, the absence of executives being photographed wearing it during this significant moment is peculiar. The success or failure of the headset could significantly impact the reputation of Apple’s executives, and the company likely aims to avoid any negative consequences. In the near future, it remains to be seen how the Vision Pro headset will be observed in public and whether it will live up to its potential.