Coca-Cola and PepsiCo Launch ₹10 No-Sugar and Light Beverages to Compete with Campa

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Coca-Cola and PepsiCo have introduced new ₹10 packs of no-sugar and light beverages in India, aiming to capture the growing demand for affordable and healthier soft drink options. This move is seen as a strategic response to the rising competition from Reliance-backed Campa Cola, which has been aggressively expanding its market presence.

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Both global beverage giants are leveraging their strong distribution networks to push these budget-friendly, low-calorie alternatives, targeting cost-conscious and health-aware consumers. The introduction of smaller packs also makes these drinks more accessible in rural and semi-urban areas.

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With the Indian soft drink market heating up, this price war and shift towards health-conscious options could redefine the industry, making sugar-free and light beverages more mainstream.

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