Delhi Metro to Roll Out In-Train Audio Ads

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Delhi Metro Rail Corporation (DMRC) is set to introduce audio advertisements inside metro trains, starting with the Pink Line and Violet Line. The initiative aims to generate additional non-fare revenue while keeping passenger fares affordable.

The ads will be played through the public announcement systems inside trains, alongside routine passenger information. Officials said the step is part of DMRC’s efforts to diversify revenue streams, following similar practices in metros worldwide.

If successful, the model may be expanded to other lines in the network in the coming months.

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